Erika Seward

PRN (2019)

Co-Executive Director

Bear Yuba Land Trust

Nevada City, California

Personal pronouns: She, her, hers

Erika Seward fell in love with all things travel and the outdoors at an early age. Growing up in sunny Central Florida, most days were spent hiking trails and at nearby lakes, rivers and beaches. Summers were marked by road trips up the coast to Northern Virginia to visit the family farm where her mother was raised. A natural talent for soccer propelled her along the competitive athlete path and would influence her professional career which began at ESPN while attending the University of Kansas for sports science and a Master’s Degree.

During Erika’s tenure with ESPN, she served on the executive team that built brands and promotional strategies for the NFL, PGA Tour, USGA, LPGA, and X Games as well as oversight of corporate synergy across the Walt Disney Company’s entire portfolio. After a decade in sports and entertainment, Erika gained a strong business acumen and appreciation for media’s influence and public responsibility. That’s when she made a decision to lend her corporate experience to non-profits in order to impact positive change. She has since consulted with grassroots and national organizations focused on homelessness, the environment, and women’s health including the SIMA Humanitarian Fund, ProgressNow, Heal the Bay, Stop Hermosa Beach Oil, City of Hermosa Beach and more.

She spent five years as Executive Director for the B4BC Foundation in Los Angeles and is credited with elevating the cause through purpose-driven, award-winning content and campaigns with Olympians, global brands and influencers.

In 2015, she formed The Ninth House Agency and moved to the artist enclave of Nevada City to raise her young children under the tall pines of the Tahoe National Forest. Most recently, Erika has concentrated her efforts on climate and community resilience as Co-Executive Director of Bear Yuba Land Trust and in leadership and advocacy roles with the Nevada County Food Policy Council, Sierra Consortium, Land Trust Alliance and as a Board Member with the Sierra Nevada Alliance.