Kevin Green

Regional Network: 
National Fellows
Class Year: 
Senior Manager, Behavioral & Social Science
Lexington, VA

Kevin is interested in how and why humans cooperate to achieve common goals. As Senior Manager, Behavioral & Social Science at Rare, he collaborates with field staff and partners across Latin America and Asia in using social research methods and tools in the field, designing strategic social marketing campaigns, and driving on-the-ground application of the constantly growing body of research in the behavioral sciences about how human beings are motivated. He previously led the development of Rare’s social impact monitoring framework and co-authored the Principles of Pride, a guide to the fundamental principles of Rare’s ‘Pride’ social marketing methodology. Kevin is a faculty member of the Kinship Conservation Fellows program and a previous fellow of the Emerging Wildlife Conservation Leaders (EWCL) program. Before Rare, he was a research fellow at the Nature Conservancy and a research assistant at the Worldwatch Institute. He holds an MA in international development and economics from Johns Hopkins University and a BA in anthropology and sociology from Washington and Lee University. Kevin lives with his wife Amanda and daughter Nellie on a small farm outside Lexington, Virginia.