Krista Gromalski is Co-Founder of Heron's Eye Communications, a mission-driven content marketing, publishing and project management firm. Krista is the lead contact on most Heron’s Eye projects. She enjoys discovering clients’ goals and strategizing toward optimal solutions.
Heron’s Eye serves like-minded businesses within the fields of conservation, hospitality, retail and investing. The firm has remained a key content marketing partner to nonprofits, government organizations and businesses. In 2008 Heron’s Eye was awarded a Pennsylvania Governor’s Award for Environmental Excellence for its work on the public television documentary Nature’s Keepers: A Community of Conservationists.
Prior to starting Heron's Eye in 2006, with writer and photographer Sandy Long, Krista worked in the public relations and journalism fields. She served as Editor and Publisher of Milford Magazine, which led a community dialogue on smart growth issues in Pike County, Pennsylvania -- PA's fastest growing county at that time. Krista eventually served as Campaign Manager for Pike’s successful Vote to Keep Pike Green ballot initiative, which resulted in passage (by a margin of more than 2 to 1) of a $10-million Scenic Rural Character Preservation bond that has helped to protect natural resources, preserve sensitive natural areas and critical open space, create parks and recreation areas, and improve planning efforts at both the county and municipal levels.
Krista earned her B.A. in Communications, with a concentration in Interpersonal and Organizational Communications, at Wilkes University, and her M.A. in Sustainable Business and Communities at Goddard College, with a focus on youth-led engagement journalism in PA’s anthracite region. In 2013, Krista launched the kid-created newspaper Coal Cracker.
Krista has served on the Board of Directors of the Delaware Highlands Conservancy, NACL Theatre, Pike County Chamber of Commerce, Black Bear Film Festival and Grey Towers Heritage Association. She has also served on the PA Land Trust Association Editorial Advisory Board and Schuylkill Conservation District Environmental Education Committee; and participated in the Pace University Land Use Leadership Alliance Training Program and The Nature Conservancy Advanced Ballot Campaign Workshop.