Ruben Aronin joined The Better World Group in April 2012 as Vice President, Outreach & Communications, and is responsible for client and partner outreach as well as marketing, communications and public relations.
Ruben has more than two decades of experience in creating, managing and executing highly effective communications and marketing initiatives for nonprofit organizations, foundations, government agencies and corporations. Currently, he helps to lead BWG’s advanced transportation project work and he manages marketing, communications and public relations efforts for several clients.
Ruben has created, managed and implemented highly visible and effective environmental marketing, fundraising and policy initiatives to promote energy-efficiency and renewable energy; clean transportation; green cities, schools and neighborhoods; and smart climate solutions for low-income communities. He has secured and managed major corporate sponsorship programs from leading companies promoting environmental initiatives including Starbucks, Chevy Volt, Lincoln MKZ Hybrid, Sprint, Yahoo!, Office Depot, L’Oreal, Planters, LA Car Guy, and more.